We do more than scratch the surface.

We find what lies beneath.

Differentiate //

There was a day, not too long ago, when having an engineering license and hanging out a shingle for business were sufficient to start and grow a healthy engineering firm. The very nature of selecting a discipline itself differentiated the firm and provided healthy bill rates. In most professional services firms, those days have come and gone. So, what now?
Most professional services firms fall woefully short of establishing true and meaningful differentiation from clients' other available options in the marketplace. The tried and true strategy for most mid-market firms sounds something like this, "as good as the big guys, but faster, more accommodating and more affordable." Unfortunately, attempting to differentiate on personality, service, or price alone will not protect margins for any meaningful period of time.
In an age of oversupply, clients clamor for expert guidance. The most proven and sustainable approach to differentiation is establishing a clear point of expertise unique to the firm. At Mlicki, we consult professional firms in the areas of engineering, IT, and business services on how to differentiate their firms through the disciplines of positioning, service line innovation and brand development.
How we market your firm:
Positioning //
Service Line Innovation //
Branding and Identity Design //

Our Expertise
In Differentiation:

Examples

SEE EXAMPLES OF WORK
THAT DIFFERENTIATES

 

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Ignition Process

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