We build brands from the inside out.
It's like putting jelly inside a donut.
Internal Branding //
Through 30 years of research involving over 12 million employees, Gallup has found that the typical organization has a workforce which is 30% highly engaged and 20% actively disengaged. By contrast, 63% of the workforce in a world-class organization is deemed highly engaged and just 8% are considered actively disengaged. And, it's no coincidence that these world-class organizations are both 18% more productive and 12% more profitable.
Industry leaders outperform because they're much better at inspiring and motivating their people. At Mlicki, we call these highly engaged folks brand advocates. And, the best companies have twice as many of them inside their own walls than their peers. These brand advocates are emotionally vested in the organization's brand belief system and desired future reality. They drive internal branding by inspiring co-workers, suppliers and customers to expand the company's story and to provide superior customer service.
We believe the path to customer satisfaction and loyalty starts in the hearts and minds of a company's workforce. And, we know internal branding is what starts this exchange. We help companies develop and articulate their brand belief systems. Then, we work with them to communicate those beliefs in a compelling, memorable way that inspires and engages the workforce. Tools we rely on include environmental branding, brand engagement materials and brand motivation tools.
Examples
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Ignition Process
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See how we get those creative sparks flying.
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