Corporate Website Redesign //
The corporate website is almost always the first brand touchpoint for any organization. Interested prospects, job seekers, media, potential business partners and future investors all converge on the corporate website as their first "face-to-face" introduction to the brand.
As such, the best corporate website redesigns focuses first and foremost on user-experience. It relies on user-centered design while also incorporating dynamic content management and web 2.0 strategies.
Through our experience, we've found that every corporate website redesign will succeed or fail within the first few weeks of the engagement based on the informed development of its website architecture. As a result, we rely heavily on sitemaps, wireframes and user-centered design to establish a strategic and flexible website architecture during the first phase of the engagement. This website architecture provides a platform for subsequent development and ensures that the website will provide a compelling user experience both today and tomorrow.
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